Traffex exhibition stand
Exhibition stand designed to show Costain’s new approach to technology.
Impact
The stand made a bold statement about Costain’s new direction and updated branding.
Collaborate
Working on this exhibition stand required me to collaborate with stand makers, marketing personnel and several senior internal stakeholders.
Informative
The stand had to include information about Costain’s products; this was done through the use of iPads running an app I custom built.
Conclusion
This was a successful project in terms of delivering a dynamic stand that stood out at the Traffic exhibition .
Hard to define its overall success – it cost a lot of money and was only used for the one exhibition, making it expensive and difficult to determine ROI.