South Gloucestershire flyers
Range of flyers produced to highlight the council’s work across a range of areas.
Brand
Although these pieces of literature represent different aspects of South Gloucestershire’s services, they all need to fit within their brand style.
Accessible
Everything South Gloucestershire Council produces must be accessible to all its residents.
Appropriate
South Gloucestershire Council have to produce literature appropriate to the particular group of residents they are targeting.
Conclusion
These are examples of how a well designed brand can be adapted across a range of literature targeted at different audiences.
A colour palette that has well thought out complementary colours allows a brand to maintain its identity in a wide variety of ways.