DC Products banner ads
Adverts that ran on websites and emails.
Banner ad in context.
Banner ad in context.
Banner ad in context.
Banner ad in context.
Brand
These banner ads needed to be very obviously on brand, in order to make a real statment.
Dynamic
The ads had to grab attention and get the message across effectively.
Simple
The banner ads are relatively small, so they couldn’t contain too much information, but needed to stimulate interest.
Conclusion
These banner ads preceded an increase in sales.