Wessex Water livery
Livery design that reinforced the Wessex Water brand that had been used in literature across the organisation’s vehicle range.
Alternative proposed designs
Brand
The new design had to reflect the Wessex Water brand that was in use on existing literature.
Bold
The livery needed to make a statement and stand out from that of other vehicles on the roads.
Dynamic
The livery needed to reflect Wessex Water’s vision for water and sewerage services in the south west.
Conclusion
This livery design was highly successful and was used until Wessex Water’s rebranding in 2019.