Wessex Water livery

Livery design that reinforced the Wessex Water brand that had been used in literature across the organisation’s vehicle range.

“The board had been wanting to redesign their livery for a long time, but nobody had created a design they liked”

Brand

The new design had to reflect the Wessex Water brand that was in use on existing literature.

Bold

The livery needed to make a statement and stand out from that of other vehicles on the roads.

Dynamic

The livery needed to reflect Wessex Water’s vision for water and sewerage services in the south west.

Alternative designs

Conclusion

This livery design was highly successful and was used until Wessex Water’s rebranding in 2019.

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