Wessex Water livery

Wessex Water livery

The Challenge

The board of directors at Wessex Water had wanted to update their vehicle livery for several years, but had been unable to find a design that effectively reflected their company’s personality.

The Solution

The original vans were white, with red, blue and grey lines towards the bottom, which echoed the existing printed literature branding. I played around with a few photo ideas (see below), before deciding to stick with echoing the literature branding. The branding had changed to using a wave device, rather than the coloured lines, which I manipulated to flow over vehicle rear wheels. This gave room for the phone number to be displayed below the vehicle’s front windows.

Design ideas

Wessex Water van design
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