Wessex Water livery
The board of directors at Wessex Water had wanted to update their vehicle livery for several years, but had been unable to find a design that effectively reflected their company’s personality.
The original vans were white, with red, blue and grey lines towards the bottom, which echoed the existing printed literature branding. I played around with a few photo ideas (see below), before deciding to stick with echoing the literature branding. The branding had changed to using a wave device, rather than the coloured lines, which I manipulated to flow over vehicle rear wheels. This gave room for the phone number to be displayed below the vehicle’s front windows.