Traffex exhibition stand
Exhibition stand designed to show Costain’s new approach to technology.
“We need to show our customers how we’re changing and adapting to take advantage of new technology”
The stand made a bold statement about Costain’s new direction and updated branding.
Working on this exhibition stand required me to collaborate with stand makers, marketing personnel and several senior internal stakeholders.
The stand had to include information about Costain’s products; this was done through the use of iPads running an app I custom built.
This was a successful project in terms of delivering a dynamic stand that stood out at the Traffic exhibition .
Hard to define its overall success – it cost a lot of money and was only used for the one exhibition, making it expensive and difficult to determine ROI.