Ministry of Defence branding
The following work keeps in the MoD Shared Services branding style.
“We need to ensure our office based employees understand the impact their support work has on forces personnel”
All work created for the MoD Shared Services adhered to brand guidelines.
Literature had to be easily understandable to all employees.
Whilst dealing with a quite difficult subject matter, this literature had to be attractive to ensure it was read.
All this work hugely benefitted from really well created design guidelines.