Gender Diversity animation
Animation demonstrating company’s gender diversity.
The video needed to convey the correct information, found in the original brief text.
The video needed to ensure its audience understood the messages it was conveying.
Information is key to this video, the information needs to be front and foremost, not obscured by overly pretty graphics.
This video is successful in conveying the relevant information to its intended audience. I think this could have been better if I had been given the opportunity to discuss it with stakeholders, but that didn’t happen with this project unfortunately.